I'm not a sports person, but I do know that Cam Newton is a Carolina Panthers quarterback with a large fan base around the country.
When I heard he was going to make a big announcement at Belk headquarters on Tyvola Road I was glad to be invited.
There was a lot of excitement in the air as a crowd of hundreds, mostly Belk employees and the media, sat in the building's main atrium facing a stage with a large video screen in the middle.
Soon the music cranked up and three dancers from the Dance District performed an energetic routine.
Afterward, Belk president Kathryn Bufano, executive vice president of brands John Thomas and some pyrotechnics announced the news: the sports star would be partnering exclusively with Belk for a menswear line called MADE Cam Newton. The crowd cheered when Cam finallywalked on stage.
As he began to talk about the line, there was laughter when he described the clothes as "swaggerific." He embodied swaggerific in his MADE Cam Newton suit and super bright smile while four male models showed off a variety of looks from the line. The clothes will be available in Belk stores early next year. I would describe the brand as conservative but with a modern edge.
Cam resembled a kid when he showed me the detail on the MADE logo. "It's the Panthers' colors," he said with real excitement. He pointed out how it's designed so the first three letters spell CAM backward, and the D incorporates the word Newton. So, even if you think you're looking at a logo that says MADE, it really says MADE Cam Newton. That's clever.
Cam is so young and so eager you can't help but like him. I also liked the line and its price range ($50 for a shirt up to $500 for a suit). But most of all I like his philosophy of encouraging men to dress well. I'll be rooting for him.
Follow Olivia Fortson on Twitter @oliviafortson